Peter Dickson , commonly referred to as The X Factor Guy is a British television announcer, radio presenter and voiceover artist. He is best known as the former voice of E4, as well as the announcer for The X Factor, Britains Got Talent, The Price Is Right, Family Fortunes, All Star Mr amp Mrs, Live at the Apollo, Michael McIntyres Comedy Roadshow and Chris Moyles Quiz Night.
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Source: Wikipedia